Nokia's design excellence has never really been in question, so the prospects for the Lumia line until now have been largely tied to whether the operating system and the ecosystem can catch up with more popular rivals. There are three main elements that contribute to the success (or otherwise) of a smartphone: the hardware, the software, and the ecosystem.
In the meantime, it's the lower-end Lumias that are shifting units, and accounting for much of the Windows Phone installed base out there. It's also worth pointing out that while there are certainly flagship Lumias - the 930 or the 1520, for example - some have criticized the lack of handset with enough 'wow' factor to take the battle to the iPhone 6 or Galaxy S5. While Microsoft can now claim to hold onto the number three position among smartphone OSes, it's not much of a feat considering how much of a two-horse race the market is While Lumia sales have been on a mostly upward trend, the handsets haven't made the breakthrough Nokia and Microsoft would have hoped for – market share for Windows Phones (and to all intents and purposes Lumia is a Windows Phone) hovers around nine percent in Europe. In comparison, Apple sold 39 million iPhones in the most recent quarter alone. Roughly 70 million Lumia handsets - spread across 20 or so models - have been shipped over the last three years since Nokia started selling the Windows Phone devices back in September 2011. The 830 is one of the last Lumias where you'll see that - for the smartphones Microsoft releases from now on, there will be no more Nokia branding. When you boot up the Lumia 830, the first thing you see is the Nokia logo, then the Windows Phone badge.
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